High converting landing page examples - what you can learn from the best

A well-designed landing page is one of the most critical elements in any online marketing strategy. Whether you’re driving traffic from ads, email campaigns, or social media, the landing page is where you convince visitors to take action.But what separates a good landing page from a great one? In this article, we'll explore some high converting landing page examples, breaking down the essential elements that make them effective. We'll also discuss high converting landing page templates you can use to improve your own campaigns.

What makes a high converting landing page?

Before we dive into the high converting landing page examples, it's important to understand the key characteristics of the highest converting landing pages. High converting pages are more than just attractive; they’re designed to engage, persuade, and ultimately drive visitors to take the desired action.

Here are a few essential components of a high converting landing page:

• Compelling headline. The headline should immediately communicate the value of your offer. It must be clear, concise, and attention-grabbing.
• Strong Call to Action (CTA). Your CTA is the most important part of the page. Whether you’re asking users to sign up, download an ebook, or make a purchase, the CTA should stand out and be action-oriented.
• Clean, simple design. Too much clutter on a landing page can overwhelm visitors. A simple design with a clear focus helps guide users toward the action you want them to take.
• Trust signals. Testimonials, customer logos, and security badges can significantly boost credibility, making visitors feel more comfortable converting.
• Relevant imagery or video. High-quality visuals or a short explainer video can help clarify your offer and make it more appealing to visitors.
• Mobile optimization. With the growing number of mobile users, it’s essential that your landing page is mobile-friendly and loads quickly on all devices.

High converting landing page examples

1. Airbnb - clear value proposition and social proof

One of the best converting landing pages is Airbnb’s host recruitment page. The headline, "Earn Money as an Airbnb Host," is direct and enticing. The subheadline elaborates on the potential benefits, giving users a clear reason to consider signing up.

Why it works

Airbnb uses an effective combination of a strong headline, a short form for sign-ups, and social proof through testimonials from existing hosts. Their use of real-world examples and income estimates helps build trust, and the overall design is clean and straightforward, guiding users to take action without distraction.

Takeaway

Use a direct, benefit-oriented headline and incorporate social proof to build credibility. If your offer can have a financial impact, like Airbnb’s, consider including real-world examples of potential earnings.

2. Shopify - simple, action-oriented landing page

Shopify’s "Start a Free Trial" page is a prime example of a high converting landing page that focuses on a single goal—getting users to sign up for a free trial. The page features a short and impactful headline, "Start your free trial," and a minimalist design.

Why it works

Shopify keeps the message simple and the design clutter-free. There’s only one form field to fill out, making the conversion process as frictionless as possible. The use of social proof (logos of successful brands using Shopify) and trust signals (mentioning "No credit card required") helps alleviate any potential objections.

Takeaway

Focus on simplicity. Reduce the number of form fields to remove barriers to entry, and make your offer compelling with clear benefits and social proof.

3. Unbounce - lead magnet with a high-value offer

Unbounce, a company that specializes in landing page software, created one of the highest converting landing pages for their ebook giveaway, "The Ultimate Guide to Landing Pages." The page has a strong headline, a concise explanation of what users will get, and a simple form to collect leads.

Why it works

Unbounce’s landing page is a masterclass in lead generation. The headline promises a highly relevant, value-packed resource, and the supporting text clearly outlines what users can expect to learn. The form only asks for the essential information, making it easy for visitors to convert.

Takeaway

Offer something of high perceived value (like an ebook or guide) in exchange for user information. Keep the form simple, and make sure your headline highlights the benefits of your offer.

4. Trello - engaging and focused landing page

Trello’s "Get Started" landing page is another example of how simplicity can drive conversions. The landing page uses a powerful headline, "Trello lets you work more collaboratively and get more done," followed by a clear CTA: "Sign up - It’s free!"

Why it works

Trello leverages a clean layout, bold CTA buttons, and customer testimonials to guide the user through the page. Their headline emphasizes both collaboration and productivity - two strong benefits for their target audience.

Takeaway

Emphasize benefits in your headline and use bold, direct CTAs. Incorporate testimonials or customer logos to build trust and create a sense of community.

5. Evernote - compelling visuals and clear messaging

Evernote’s landing page is visually striking, featuring images of its app on various devices. The headline, "What will you achieve today?" is short and catchy, immediately conveying the primary benefit of using Evernote.

Why it works

The page uses a combination of appealing visuals, concise copy, and a simple CTA to drive conversions. The layout highlights the product’s cross-platform functionality, making it clear that users can access their notes anywhere, on any device.

Takeaway

Use visual elements that complement your messaging. Ensure that your copy is clear, concise, and benefit-oriented, and that your CTA stands out.

6. HubSpot - high-value lead generation page

HubSpot’s landing pages are frequently cited among the best converting landing pages, particularly when it comes to lead generation. Their landing pages for downloadable guides or free tools feature strong, benefit-driven headlines, a clear CTA, and a minimalist design.

Why it works

HubSpot uses a combination of persuasive copy, clear CTAs, and visual hierarchy to guide users toward conversion. By offering high-value content in exchange for minimal information, they make it easy for users to opt-in.

Takeaway

If you’re offering a downloadable resource, focus on the value users will receive. Keep forms short and highlight key benefits in the headline and subheadings.

Using high converting landing page templates

If you’re looking to create a high converting page quickly, using high converting landing page templates can save you time and effort. These templates are pre-built with proven design principles, so you can focus on customizing the content for your brand. Many tools like Unbounce, Leadpages, and Instapage offer customizable high converting landing page templates that are optimized for conversions.

Cultivate your conversions

A high converting landing page is about more than just good design; it’s about creating an experience that speaks directly to your target audience, addresses their needs, and leads them to take action. By studying high converting landing page examples like those from Airbnb, Shopify, and Unbounce, you can apply the same principles to your own campaigns.

Remember to focus on simplicity, strong CTAs, and social proof to create the best converting landing pages for your business. And if you’re just getting started, consider using pre-made high converting landing page templates to accelerate your efforts. With the right approach, you can build landing pages that consistently deliver results.

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