How to get more sales on shopify

Running a successful Shopify store can be highly rewarding, but competition in the ecommerce space is fierce. If you're struggling with low conversions or slow sales, you're not alone. Increasing website sales on Shopify requires a combination of smart strategies, customer-centric marketing, and optimization.

In this blog, we’ll explore how to get more sales on Shopify and share actionable tactics that can help you generate more revenue. Whether you're just starting out or trying to level up your ecommerce game, these methods can help increase website sales and create sustainable growth for your online store.

Optimize Your Store for a Seamless User Experience

The foundation for driving more sales is a user-friendly website. Visitors won’t buy if navigating your site is confusing or slow. Here’s how you can optimize for conversions:

Speed is critical

A slow website can frustrate visitors and send them straight to your competitors. Even a one-second delay in load time can lead to a 7% drop in conversions.

• Use Shopify-optimized themes that are lightweight and don’t slow down your site.
• Compress images using tools like TinyPNG or Shopify's built-in image optimization features
• Utilize a Content Delivery Network (CDN) to serve content faster across different regions

Mobile optimization

More than half of all ecommerce traffic comes from mobile devices. If your store isn’t optimized for mobile, you’re missing out on sales. Shopify offers responsive themes, but you should also:

• Use mobile-friendly fonts and buttons that are easy to click
• Simplify navigation to help your users find products quickly on smaller screens
• Offer mobile payment options like Apple Pay or Google Pay to streamline the checkout process

Improve product pages to increase conversions

Your product pages are the heart of your Shopify store. They’re where browsing turns into buying, so optimizing them is essential for driving sales. Increase website sales with compelling product pages

High-quality images and videos

Online shoppers can’t touch or try your products, so high-quality images and videos are critical for creating a tangible experience.

• Show multiple angles of the product and use zoom functionality
• Consider adding product demo videos to give shoppers a better sense of how the product looks in real life

Write persuasive product descriptions

A compelling product description can push hesitant shoppers to buy. Highlight not just the features but the benefits of your products.

• Focus on how the product solves a problem or meets a need
• Use clear and concise language to maintain engagement
• Include important details like sizing charts, materials, or care instructions

Customer reviews and social proof

Adding reviews and testimonials to your product pages builds trust and credibility. Shoppers are more likely to make a purchase if they see that others have had a positive experience with your product.

• Use Shopify’s built-in review apps or third-party solutions like Yotpo
• Feature high-star ratings prominently and respond to customer feedback where necessary

Implement strategic pricing and offers

Understanding how to price your products and what promotions to run can make or break your Shopify store’s sales.

Use psychological pricing

Strategic pricing techniques, like offering products at $49.99 instead of $50, can subconsciously influence buyers to perceive prices as lower than they are

• Bundle products to create value and increase the average order value
• Offer limited-time promotions to create urgency, for example “Sale ends in 24 hours”

Offer free shipping

Free shipping is one of the most effective ways to reduce cart abandonment. According to surveys, over 50% of consumers are more likely to complete a purchase if free shipping is available.

• Set a free shipping threshold, such as “Free shipping on orders over $50”, to encourage higher-order values
• Consider rolling shipping costs into your product pricing if free shipping isn't feasible

Leverage email marketing to boost sales

Email marketing is one of the most effective ways to retain customers and encourage repeat purchases. If you’re not using email campaigns strategically, you could be actively losing sales.

Abandoned cart emails

Shopify makes it easy to automate abandoned cart emails, which can recover sales you might have lost otherwise. A well-timed reminder email can bring hesitant shoppers back to your store to complete their purchase:

• Offer a discount or incentive in your email to sweeten the deal
• Use persuasive copy to remind the customer why they wanted the product in the first place

Create post-purchase emails

Post-purchase emails are a great way to engage your customers and turn them into repeat buyers:

• Send follow-up emails to ask for reviews or recommend complementary products
• Offer loyalty rewards or a discount on their next purchase to drive repeat sales

Drive traffic with paid advertising and retargeting

While organic traffic is great, paid advertising is often necessary to scale your Shopify business. Paid ads allow you to target specific audiences and drive high-intent traffic to your store.

Run Google and Facebook ads

Use Google Shopping ads and Facebook Dynamic Product ads to target potential customers based on their browsing behavior and interests. With Facebook, you can use custom audiences to retarget people who have visited your website but haven’t yet purchased.

• Invest in remarketing ads to re-engage users who have shown interest in your products
• Create lookalike audiences to target shoppers who resemble your current customers

Leverage influencer marketing

Partner with influencers in your niche to promote your products. Influencer marketing is especially effective in ecommerce because it allows you to reach targeted audiences that trust the recommendations of the influencers they follow.

Utilize Shopify apps for conversion optimization

Shopify’s app ecosystem offers a variety of tools designed to help you increase website sales. Here’s some you should consider adding to your store:

• Upsell and cross-sell apps: these apps recommend additional products at checkout or on product pages, increasing the average order value.
• Exit-intent popups: apps like Privy allow you to display exit-intent popups offering discounts when visitors are about to leave your site.
• Live chat tools: implementing a live chat app like Tidio helps resolve customer concerns in real-time, reducing bounce rates and boosting conversions.

You’re ready to get selling

Understanding how to get more sales on Shopify requires a combination of smart design, user-centric marketing, and continuous optimization. From refining your product pages to leveraging email marketing and paid ads, every detail matters. Implement these strategies to generate sales on Shopify, enhance your customer experience, and increase website sales in the long run.

By focusing on key optimizations and customer engagement tactics, you'll be able to build a high-converting Shopify store that stands out in the competitive ecommerce landscape.

You can further enhance your Shopify store by using ConversionWax to manage your promotional imagery. Personalize your promotions to key customer groups and schedule multiple content changes ahead of time. Our scheduling tool is perfect for the upcoming holiday season, and you can try it for free today.