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How ConversionWax Works

Create, target, and test personalized banners across your website. Built-in A/B testing, AI image generation, and per-banner analytics included.

14-day free trial on all paid plans. No credit card required.

What Is ConversionWax?

ConversionWax is a SaaS platform for website content personalization. Marketing teams use it to create, manage, and publish personalized banners and content campaigns across their websites. Each banner supports responsive variants for desktop, tablet, and mobile breakpoints, and you control exactly where and when each one appears using display rules.

The platform includes a visual banner builder, A/B testing with automatic traffic splitting, an AI image generator powered by Google Gemini, a full asset library with tagging and bulk upload, and per-banner analytics tracking clicks, page loads, and renders. Team members get role-based access (Owner, Admin, Editor, Viewer) with per-website permissions.

ConversionWax works with any website that supports an embed code snippet. Shopify, WordPress, Webflow, Squarespace, BigCommerce, and custom-built sites all work. You paste one embed code on your site, and all banner management happens in the ConversionWax dashboard.

Getting Started in Three Steps

Setup takes about 15 minutes. No developer required.

1

Sign Up and Connect Your Website

Create an account and add your website. ConversionWax generates an embed code for each content section or banner you create. You pick the HTML element type (span, p, h1, h2, div) and copy the code to your site.

The app includes an interactive getting started guide that walks you through each step with progress tracking. You can collapse the guide once you are comfortable.

2

Upload Assets and Build Banners

Upload images and videos to your asset library. You can drag and drop up to 100 files at once (50MB max per file). Supported formats include PNG, JPG, GIF, WebP, MP4, WebM, and MOV. Each asset gets auto-detected dimensions, and you can add labels, alt text, and color-coded tags for organization.

Build banners in the visual banner builder. Each banner has separate asset slots for Desktop, Tablet, and Mobile, with custom pixel breakpoints. Set click URLs, alt text, and display scheduling with start/end dates and timezone support.

3

Create Content Sections and Set Display Rules

Create content sections (slideshows or static banners) and assign your banners to them. Add display rules to control targeting: location-based rules show content by country, region, or city. URL rules target specific pages or URL patterns. URL variable rules trigger content based on query parameters like UTM tags.

Each content section supports version control. Add notes describing what changed, publish specific versions to production, and roll back if needed. Enable or disable content without deleting it.

Everything after the initial embed code placement is managed through the dashboard. When you update a banner, add a display rule, or publish a new version, the changes go live without touching your website code.

Content and Banner Management

Content sections are the containers you place on your website. Each section can be a slideshow (rotating through multiple banners) or a static banner (single banner display). You manage them from a paginated list with search and filtering.

Banner Builder

Visual editor for creating banners. Add a name, description, and tags. Set separate image or video assets for Desktop, Tablet, and Mobile breakpoints with custom pixel widths. Configure click URLs and alt text per variant.

Responsive Variants

Each banner has separate asset slots for three viewport sizes. You set the pixel breakpoints, so a mobile visitor sees a vertically-oriented image while a desktop visitor sees a wide landscape banner. Same banner, different visual for each screen size.

Version Control

Full version history for every content section. Add notes to each version describing what changed. Publish specific versions to production, or roll back to a previous version. Timestamps on all changes.

Display Scheduling

Set start and end dates for when a banner appears. Timezone support means a banner scheduled for 9am EST goes live at 9am EST regardless of where you are when you set it up. Visual calendar picker for date selection.

Display Rules

Display rules control which visitors see which content. Three rule types are available, and you can combine them.

Location Targeting

Show content based on the visitor's country, region, or city. A roofing company shows Denver project photos to Denver visitors and Austin photos to Austin visitors. Same page URL, different banners per location.

URL Rules

Target content to specific pages or URL patterns. Show a particular banner only on your pricing page, or only on pages matching /products/*. Useful for page-specific campaigns.

URL Variables

Trigger content based on query parameters. When someone arrives via ?utm_campaign=summer-sale, show them the summer sale banner. Match landing page visuals to the ad that brought them in.

A/B Testing

A/B testing is available on Growth, Professional, and Premier plans. Enable it per banner to split traffic between two complete banner sets (Version A and Version B), each with their own images, click URLs, and responsive variants.

How it works. Toggle A/B testing on a banner. Build your Version A and Version B. ConversionWax automatically splits traffic between them. No manual traffic allocation or external tools needed.

Per-variant analytics. The analytics dashboard shows side-by-side performance for A vs B. Track clicks, page loads, and renders for each version, broken down by device type (desktop, tablet, mobile). You see which version performs better across each viewport size.

Starter plan does not include A/B testing. If you need testing, the Growth plan adds it along with hourly analytics granularity and more AI tokens.

AI Image Generation and AI Studio

ConversionWax includes AI image generation powered by Google Gemini. Generate banner images from text prompts directly inside the app. You can launch the generator from the asset selector or from within the banner form, where it auto-detects the right aspect ratio for the current device slot.

Generation Options

Choose from five aspect ratios: Desktop (16:9), Tablet (4:3), Mobile (9:16), Square (1:1), and Portrait (3:4). Three quality tiers: 1K Standard (1 token), 2K High (1 token), 4K Ultra (2 tokens). Select up to 14 existing assets as style references.

Token System

Two token balances: subscription tokens (monthly allowance, refreshed each billing period) and purchased tokens (never expire). Subscription tokens are used first. Token packs are available for purchase. Trial users receive 5 tokens to test generation.

AI Studio Workspace

A dedicated workspace for campaign-based image creation. Create sessions, generate images across multiple aspect ratios, edit with a mask canvas for region-specific changes, and track revision history per image. Compare revisions side by side.

Saving and Export

Preview generated images before saving. Saved images go directly into your asset library with an "ai-generated" tag auto-applied. Import existing library assets into AI Studio as starting points for edits.

AI generation is available to any user with tokens. Trial users get 5 tokens. Monthly subscription tokens are included with each plan (10 on Starter, 50 on Growth, 100 on Professional, unlimited on Premier). Owners and Admins can purchase additional token packs.

Asset Management

The asset library stores all images and videos you use across your banners and content sections.

Bulk Upload

Drag and drop up to 100 files at once. 50MB per file max. Supports PNG, JPG, GIF, WebP, MP4, WebM, and MOV. Upload progress indicators show status for each file.

Tagging and Filtering

Color-coded tags are shared between assets and banners. Search by name or alt text. Filter by file type (images or videos) and by tags. Sort by newest, oldest, or alphabetical.

Asset Gallery

Visual grid view with thumbnails. Inline editing for labels and alt text. File name, size, type, and dimensions are auto-detected and displayed. Bulk selection for batch operations.

Tag Management

Tags are scoped per website. Each tag has a name, color (preset palette or custom hex), and optional description. Usage counts show how many assets and banners reference each tag. Create tags inline while editing a banner or asset.

Team Management

Invite team members to your organization and control what they can access.

Four roles. Owner has full control. Admin can manage members, billing, and all content. Editor can create and edit banners, content, and assets. Viewer has read-only access.

Per-website access. Owners can grant or revoke each member's access to specific websites. The members table shows a "Websites" column with access counts (for example, "2 of 4" or "All" for owners). Assign website access during the invite flow or update it later.

Invites. Send email invitations with a secure link. Invites expire after 7 days. The accept page shows the organization name, assigned role, and expiry before the user confirms. Resend functionality for pending invitations.

Analytics

Every banner tracks three metrics: clicks, page loads, and renders. The analytics dashboard shows trends over time with line charts and a custom date range picker.

Clicks

Track click-through on every banner, per device type

Page Loads

See how many times pages with your banners were loaded

Renders

Track how many times each banner was actually rendered on screen

A/B Comparison

Side-by-side metrics for Version A vs Version B, per device type

Granularity by plan. Starter plans get daily data. Growth plans add hourly granularity. Professional and Premier plans add 5-minute granularity on top of daily and hourly.

The website dashboard also shows monthly pageview usage with a visual progress bar and warnings when you approach your plan limit.

Works with Any Website

ConversionWax uses an embed code snippet. Any website that supports custom HTML can use it.

Shopify

Any Shopify theme. Add embed code to theme.liquid.

WordPress

Any theme or page builder. Plugin or header code.

Webflow

Add via site-level custom code settings.

Squarespace

Add via code injection in site settings.

BigCommerce

Add embed code to your storefront theme.

Custom Sites

Any site with HTML access. React, Next.js, etc.

The embed code works the same way on every platform. You choose the HTML element type in the dashboard and paste the generated code. No platform-specific plugins or configuration.

How Teams Use ConversionWax

E-commerce: Location-based product banners

Show region-specific hero banners and product imagery based on visitor location. A clothing store shows winter coats to visitors in cold regions and lightweight gear to visitors in warm ones. Same page, different banner per market.

Paid campaigns: Ad-to-page banner matching

Use URL variable rules to match landing page banners to the ad that drove the click. A visitor arriving from a summer sale campaign sees the summer sale hero. A visitor from a back-to-school campaign sees back-to-school imagery.

Multi-location services: Local project galleries

A contractor shows Denver project photos to Denver visitors and Austin photos to Austin visitors. Location targeting makes each page feel locally relevant without building separate pages per city.

Scheduled promotions: Timed banner campaigns

Schedule a Black Friday banner to go live at midnight and expire when the sale ends. Display scheduling with timezone support means your banners appear and disappear on time, without manual intervention.

Banner optimization: A/B test banner creative

Test two versions of a hero banner with automatic traffic splitting. The analytics dashboard shows per-variant clicks, loads, and renders so you can pick the winner based on data, not guesses.

Frequently Asked Questions

Do I need a developer to set up ConversionWax?

No. The only technical step is pasting an embed code on your website. On Shopify, WordPress, Webflow, and similar platforms, this takes a few minutes. Everything else happens in the ConversionWax dashboard.

Is there a free plan?

There is no free plan. All paid plans include a 14-day free trial with the full feature set of the selected plan. No credit card required to start. Trial users also receive 5 AI generation tokens to try the AI features.

Which plans include A/B testing?

A/B testing is available on Growth, Professional, and Premier plans. The Starter plan does not include A/B testing.

How does AI image generation work?

Type a text prompt and ConversionWax generates an image using Google Gemini. Choose your aspect ratio and quality tier. Each generation costs 1-2 tokens depending on quality. Every plan includes monthly tokens, and you can purchase additional token packs. Generated images save directly to your asset library.

How many files can I upload?

Up to 100 files at once, 50MB per file. Supported formats: PNG, JPG, GIF, WebP for images and MP4, WebM, MOV for videos.

Can I use ConversionWax on multiple websites?

Yes. The Starter plan supports 1 website. Growth, Professional, and Premier plans support unlimited websites. Assets, tags, and content are scoped per website.

What analytics are available?

Clicks, page loads, and renders per banner. Starter plans get daily granularity. Growth adds hourly. Professional and Premier add 5-minute granularity. A/B tests show side-by-side metrics per variant and device type.

What happens when I reach my pageview limit?

Personalization pauses until the next billing cycle or until you upgrade. Your website continues to work normally with default content. You can also add pageview capacity as an add-on without changing plans.

Explore ConversionWax Features

Try ConversionWax Free for 14 Days

Full access to the platform you choose. Banner builder, display rules, analytics, AI image generation, and team management. No credit card required.

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