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Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Device-Specific Experiences
Deliver different visuals, layouts, and links based on visitor device.
Mobile visitors behave differently than desktop users. Stop forcing one experience on everyone-personalize by viewport for maximum conversions.
Why Device Personalization Matters
Mobile Visitors Behave Differently
Thumb scrolling, smaller screens, different intent patterns-mobile needs its own experience, not a shrunken desktop page.
Screen Size Impacts Performance
Image formats, CTA placement, and layouts that work on desktop can kill mobile performance. Optimize each independently.
Conversion Paths Differ
Mobile users might need a click-to-call CTA while desktop users want a detailed form. Different devices, different actions.
How Device Personalization Works
Detect Viewport Size
ConversionWax detects viewport dimensions instantly-mobile, tablet, or desktop-the moment a visitor lands.
Serve Optimized Assets
Different images, layouts, CTAs, and links load based on the detected device-all without page reloads.
Track Per-Device Performance
See views, clicks, and conversions broken down by device type. A/B test variants within each device segment.
Common Device Personalization Plays
Mobile-first imagery with compressed assets
Serve lighter, portrait-oriented images on mobile for faster load times.
Desktop-specific comparison CTAs
Show detailed comparison tables on desktop where users have room to explore.
Tablet-friendly layouts
Optimize for touch interactions with appropriately sized tap targets.
Different outbound links per device
Mobile visitors get app store links; desktop visitors get web app links.
Device-aware A/B testing
Test different variants on mobile vs desktop to find winning experiences for each.
Click-to-call for mobile
Show phone CTAs on mobile while desktop sees form-based lead capture.
Who This Is For
eCommerce Teams
Optimizing mobile checkout flows and product imagery for thumb-scrolling shoppers.
App Marketers
Driving app installs from mobile web while capturing desktop leads differently.
Growth Teams
Testing and optimizing experiences across all device types simultaneously.
What We Measure
Track impressions per device type
Measure CTA taps vs. clicks
Compare engagement across devices
Prove ROI per device segment
Assets are auto-optimized per device. Track performance separately to know what's working on each.
Explore Device Personalization Solutions
Mobile Personalization
Optimize every aspect of the mobile experience-images, CTAs, layouts, and links.
Learn more →Device-Specific CTAs
Show click-to-call on mobile, forms on desktop, and the right action for each context.
Learn more →Responsive Asset Delivery
Serve the right image format and size for each viewport automatically.
Learn more →Device-Aware A/B Testing
Test different variants on each device type to find winning experiences.
Learn more →Device-Specific Links
Route mobile users to app stores, desktop users to web apps, tablets to optimized experiences.
Learn more →Frequently Asked Questions
Does this replace responsive design?
No-it enhances it. Responsive CSS handles layout; ConversionWax handles content personalization like different images, CTAs, and links per device.
Will this hurt SEO?
No. Personalization happens client-side. Search engines index your default content; users see device-optimized versions.
How fast does device detection happen?
Instant. Viewport detection happens in milliseconds-before the user perceives any change.
Do I need developers?
No. Configure device rules through our visual interface. No code changes to your site.
Can I combine device rules with UTM personalization?
Yes. Layer rules for maximum precision-mobile users from Facebook get one experience; desktop users from Google get another.
How do I prove device personalization works?
Use built-in analytics and A/B testing to measure conversion lift per device type.
Explore Other Personalization Solutions
Stop Forcing One Experience on Every Device
Optimize mobile, tablet, and desktop independently-no developers required.