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Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
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Proven plays for every industry
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Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →
Real-Time Personalization
for Sanity
Transform your Sanity-powered websites and apps with images and videos that adapt instantly to every visitor. Location-based visuals, viewport-optimized assets, and campaign-matched imagery—all without restructuring your content model.
Part of our Real-Time Visual Personalization platform
The Problem
Your Sanity-powered website delivers the same images and videos to everyone, regardless of location, device, or how they arrived.
Creating multiple content variants for different audiences requires complex data models, conditional rendering logic, and extensive frontend development.
Your headless CMS should make personalization easier, but implementing visual variations across different frameworks (Next.js, Gatsby, Nuxt) creates technical complexity.
Testing image variants requires custom development, and managing multiple asset versions scales poorly across distributed teams.
The Solution
ConversionWax adds client-side visual personalization to any Sanity-powered site with a simple script.
Your images and videos instantly adapt based on visitor context—location, viewport size, campaign UTM parameters, time, and more.
Keep your existing Sanity content model unchanged.
No GraphQL query modifications needed.
Works seamlessly with Next.js, Gatsby, Nuxt, Svelte, and any framework.
Show regional imagery to local visitors automatically.
Serve viewport-optimized visuals without framework-specific image components.
Match landing page hero images to campaign UTM parameters with zero duplicate content entries.
Visual changes happen in milliseconds on the client side.
Visual Personalization Features
Powerful targeting capabilities that adapt visual assets to every visitor context.
Location-Based Images
Show regional hero images, local landmarks, and geography-specific visuals based on visitor location.
Viewport Optimization
Automatically serve mobile-optimized images, tablet-friendly banners, and desktop hero visuals.
Campaign Matching
Landing page images automatically match UTM campaign parameters from ads, email, and social media.
Visual A/B Testing
Test hero image variants, banner designs, and featured images with instant results and real-time analytics.
Visual Personalization Use Cases
Real-world examples of how businesses use ConversionWax to increase engagement.
SaaS Marketing Sites
Hero images match campaign UTM parameters. Show enterprise visuals to large company traffic, startup imagery to smaller organizations.
E-commerce Storefronts
Product imagery adapts to campaign source, displaying items featured in the specific ads visitors clicked from social or search.
Multi-Brand Portals
Serve brand-specific imagery based on referral source or URL parameters while maintaining single Sanity content entries.
Documentation Sites
Technical diagrams and screenshots adapt to viewport size, serving mobile-friendly versions automatically on smaller screens.
Agency Portfolios
Case study images change based on visitor industry from referral source. Show relevant work to enterprise vs startup traffic.
Content Platforms
Article featured images personalize based on reader location, time zone, and content distribution channel referral.
Setup in Minutes
Start personalizing your visuals in four simple steps.
Add ConversionWax Script
Install in your frontend application—works with Next.js, Gatsby, Nuxt, or any framework rendering Sanity content.
Upload Image Variants
Upload alternative hero images, featured images, and visual assets without modifying your Sanity content model.
Configure Targeting
Define targeting rules using location, viewport, UTM parameters, time, or custom conditions for each image variant.
Deploy and Monitor
Your Sanity-powered sites deliver personalized visuals instantly. Track engagement and conversions with built-in analytics.
Also Works With These Platforms
ConversionWax delivers real-time visual personalization across multiple platforms. View all supported platforms →