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Ecommerce Personalization Playbook
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Learn more →Device-Specific Links
Route mobile users to app stores, desktop users to web apps, tablets to optimized experiences.
When to Use Device-Specific Links
The same CTA button shouldn't always go to the same place. Mobile users clicking "Get Started" might need the iOS App Store; Android users need Google Play; desktop users need the web app. Device-specific links make one button do the right thing everywhere.
- ✓ You have both mobile apps and a web app
- ✓ You want mobile users to download your app
- ✓ Different devices have different optimal conversion paths
- ✓ You need tel: links on mobile but forms on desktop
How ConversionWax Implements Device-Specific Links
📡 Signals Detected
Viewport size, operating system (iOS vs Android), device type.
🔗 Links Swapped
iOS mobile → App Store. Android mobile → Google Play. Desktop → Web app. Tablet → Your choice.
📈 Tracking
Track clicks per destination per device. See which link routing drives the most conversions.
Device-Specific Link Use Cases
Smart App Download Links
Before: "Download our app" links to a page with both store options.
After: iOS users go directly to App Store; Android users go directly to Google Play.
Phone Number vs. Form
Before: Phone number displayed as text on mobile.
After: Mobile: tel: link that dials on tap. Desktop: Link to contact form.
Deep Links to App
Before: Product links always go to web.
After: Mobile users with app installed deep-link to app; others go to web.
Platform-Specific Downloads
Before: Software download page with Mac/Windows options.
After: Mac users get .dmg download; Windows users get .exe-automatically.
Maps and Directions
Before: Google Maps link for everyone.
After: iOS opens Apple Maps; Android opens Google Maps; desktop opens web maps.
Calendar and Booking Links
Before: Same booking link for all devices.
After: Mobile gets simplified quick-book; desktop gets full calendar interface.
Frequently Asked Questions
Can I detect iOS vs Android?
Yes. ConversionWax can route iOS mobile to App Store and Android mobile to Google Play from the same button.
What if someone's on an unusual device?
You define fallback behavior. Unknown devices can default to web experience or a generic download page.
How do I track which links get clicked?
ConversionWax tracks clicks per destination. See exactly how many iOS vs Android vs desktop clicks each button gets.
Can I combine link routing with UTM personalization?
Yes. Route "mobile + Facebook traffic" to one app store link; "mobile + Google traffic" to another with different tracking.
Does this work with affiliate tracking?
Yes. Append different affiliate parameters to each device-specific link for proper attribution.
Can I A/B test different link destinations?
Yes. Test whether "app store" or "web signup" converts better on mobile using built-in A/B testing.
Related Device Personalization Solutions
One Button, Right Destination Everywhere
Route each device to its optimal conversion path.
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